The Fettle blog
Practical, honest guidance for personal trainers and online coaches. No fluff.
50 posts
Run your businessA client onboarding process that nothing slips throughCreate a reliable personal trainer client onboarding process. Learn exactly what to collect, how to set expectations, and run your first check-in.
Grow your businessBuilding a strong referral network as a personal trainerKnowing how to network as a personal trainer helps you find clients without spending money on ads. Build relationships with local businesses and physios.
Grow your businessBuilding a supportive online fitness communityFiguring out how to build an online fitness community takes time. A strong group environment keeps your clients engaged and encourages natural referrals.
Grow your businessChoosing a personal training niche that retains clientsTrying to serve everyone makes marketing impossible. Discover how to choose a personal training niche that attracts better clients and lets you raise rates.
Coaching craftCoaching techniques to help clients break weight loss plateausLearn exactly how to break a weight loss plateau with your clients. Discover practical ways to review their data and keep them motivated through a stall.
Grow your businessCollecting impactful client testimonials as a trainerUnderstanding how to get client testimonials personal trainer style helps you grow. Learn when to ask clients for feedback and how to use it effectively.
Coaching craftCommon personal training mistakes and solutionsAvoid these common personal training mistakes when building your coaching business, from undercharging for your time to overcomplicating client programmes.
Coaching craftConducting initial consultations that convert effectivelyDiscover how to run a successful personal trainer initial consultation. Learn exactly what to ask new clients and how to close sales without being pushy.
Grow your businessConstructing an effective referral system for trainersStop relying on luck and learn how to build a personal training referral system that brings consistent, high quality leads into your coaching business.
Coaching craftCreating a client meal plan with minimal stressLearn exactly how to create a meal plan for a client. We cover gathering dietary preferences, calculating macros, and building practical weekly templates.
Run your businessCreating a personal training contract for your businessA solid personal training contract sets clear rules and protects your income. Find out exactly what to include in your client agreements to avoid issues.
Grow your businessEffective lead magnet ideas for personal trainersDiscover proven personal trainer lead magnet ideas that attract new clients. Learn how to build useful free resources and follow up with your email list.
Grow your businessEffective methods for attracting online personal training clientsWondering how to get online personal training clients from scratch? We cover practical marketing methods to build your roster without paying for adverts.
Run your businessEffective time management strategies for personal trainersBurnout ruins good coaching businesses. Improve your time management for personal trainers with simple routines to batch admin and protect your coaching hours.
Grow your businessEncouraging clients to renew their coaching packagesLearning how to get clients to renew personal training packages keeps your income stable. Discover exactly when and how to ask clients to stay with you.
Run your businessEssential features for a successful personal training websiteA well structured personal trainer website turns casual visitors into paying enquiries. Learn which pages you need and how to write copy that converts well.
Run your businessEstablishing a fair personal trainer cancellation policyA clear personal trainer cancellation policy stops late dropouts from ruining your schedule. Learn how to enforce your rules fairly and protect your pay.
Grow your businessGenerating referrals as a personal trainer made simpleWord of mouth brings in the best leads. Learn how to get referrals as a personal trainer using clear scripts and right timing without feeling awkward.
Coaching craftGuidelines for writing a training programme for clientsDiscover how to write a training programme for a client that gets results. Learn how to assess needs, choose a split, select exercises, and plan progression.
Run your businessImplementing a personal training client check-in systemA reliable personal training client check in system keeps people on track and saves you hours. Learn what to ask and how to review progress efficiently.
Coaching craftImplementing a successful fitness challenge for clientsPlanning how to run a fitness challenge can boost client engagement. Learn how to set the rules, track progress and deliver a great experience for everyone.
Grow your businessIncreasing Google reviews for your coaching businessKnowing how to get google reviews personal trainer profiles need is vital for local SEO. Discover simple ways to ask clients for feedback without pushing.
Coaching craftKeeping clients motivated between sessionsFiguring out how to keep clients motivated between sessions can be tough. Try these practical communication methods to keep engagement high all week long.
Grow your businessKey email marketing strategies for personal trainersGood email marketing for personal trainers builds trust over time. Learn how to grow your mailing list and write messages that turn readers into clients.
Run your businessManaging group personal training sessions successfullyDiscover how to structure group personal training sessions that increase your hourly rate and keep clients engaged in a shared gym environment every week.
Grow your businessPathway to becoming a personal trainer in the UKWondering how to become a personal trainer uk? Here is a practical guide covering qualifications, finding your first gym role and building your business.
Grow your businessPractical marketing ideas for personal trainersFinding new clients requires consistent effort. Try these personal trainer marketing ideas to build your local reputation and grow an online client base.
Grow your businessPricing strategies for personal training packagesFind out how to price personal training packages effectively. Learn how to structure your offers and talk about your rates with total confidence today.
Coaching craftProgramming effectively for beginner clientsIf you need to know how to program for a beginner client safely, this guide covers exercise selection, volume, and progressing their very first sessions.
Coaching craftProgramming tailored training for desk-bound clientsDiscover practical strategies for training for desk workers, addressing tight hips, rounded shoulders, and low energy levels during your coaching sessions.
Grow your businessScaling your personal training business beyond one-to-oneIf you want to know how to scale a personal training business past one to one sessions, explore group coaching, digital products, and hybrid memberships.
Grow your businessSelling personal training without a hard-sell approachLearning how to sell personal training is vital for your business. This consultative approach helps you sign new clients while respecting their boundaries.
Coaching craftSetting effective fitness goals with your clientsRead our practical guide on how to set client fitness goals, track progress over time, and keep your personal training clients focused on the right habits.
Grow your businessSteps to becoming a nutrition coach in the UKFind out how to become a nutrition coach uk with the right qualifications, stay within your scope of practice, and build a profitable coaching business.
Coaching craftSteps to take when clients are not seeing resultsEvery coach eventually faces a client not seeing results. Here is a practical process to review their data, check their adherence and adjust their programme.
Run your businessStrategies for handling difficult clients professionallyLearning how to deal with difficult clients is a key part of running a fitness business. Discover practical ways to handle complaints and late arrivals.
Coaching craftStructuring a 12-week transformation programme for clientsA structured 12 week transformation plan keeps clients focused and delivers great results. Learn how to break the timeline down into distinct training phases.
Coaching craftTracking client progress beyond the bathroom scaleLearning how to track client progress effectively keeps them motivated. Discover practical ways to measure success through photos, habits and performance.
Grow your businessTransitioning to an online personal trainer in the UKLearn how to become an online personal trainer UK wide. Get the right qualifications, set up your delivery system, and find your first paying clients.
Run your businessUsing WhatsApp with clients without it taking overLearn the best practices for using whatsapp for personal trainers without letting client messages take over your evenings and weekends or causing burnout.
Coaching craftUtilising video effectively in your online coaching practiceUsing video for online coaching builds trust and improves client results. Learn how to use form checks and check-ins to run a better fitness business.
Run your businessWhat belongs in a personal trainer business planWriting a personal trainer business plan helps you map out your income goals and expenses. Learn what to include to build a profitable coaching business.
Grow your businessWriting an effective personal trainer bio to attract clientsWriting a strong personal trainer bio helps you stand out on the gym floor and online. Learn how to structure your profile to attract your ideal clients.
Grow your businessWriting fitness content that ranks well onlineMaster fitness content marketing by writing helpful articles that answer real client questions and attract local people to your personal training business.
Coaching craftCoaching personal training clients on nutrition safelyA guide for UK personal trainers on how to coach nutrition safely. Learn how to set targets, use tracking apps, and help clients build better eating habits.
Grow your businessDetermining your rates for online fitness coaching in the UKA guide to pricing your online fitness coaching in the UK. Learn why hourly rates fail online and how to structure profitable monthly packages.
Grow your businessEffective strategies for client retention in personal trainingKeep your personal training clients for longer. Learn practical retention strategies that build loyalty, drive results, and protect your coaching income.
Grow your businessGetting more personal training clients on the gym floorA practical guide to building your personal training roster on the gym floor. Learn how to approach members and turn conversations into paying clients.
Grow your businessInstagram content ideas for trainers that attract clientsStop posting generic workout videos. Learn practical Instagram content ideas for personal trainers that build trust and generate real coaching leads.
Run your businessSetting up essential online fitness coaching systemsLearn how to build efficient online fitness coaching systems. Streamline your onboarding, forms, and check-ins to save time and look professional.